Is Your Business Scaleable?
Here is something that no one seems to really be talking about in the wedding industry; scaleability.
What is scaleabilty? Well, it is creating a business that has the ability to grow. Now, of course your business has the ability to grow, but this is referring to major growth. And major growth is usually not available to wedding pros because we are trading our hours for dollars, which means there is a cap on how much we can grow - since at some point, your hours are finite.
I want to be clear that I find nothing wrong with this business model of being paid hourly and it is well suited for many pros. However, if you are interested in big growth and in spending less time on your business and making more money, then you should probably be aware of your scaleability.
So, how do you determine if your offering is scaleable? Well, the simplest question you need to answer is “can it run without you”? If the answer is yes, than you are on your way to creating something that is scaleable. If the answer is no, than you do not currently have a business model that is scaleable - which is totally OK as long as that is your goal.
I think the best by-product of a scaleable offering is not necessarily the ability to grow; it is the ability to step back. Scalability means more freedom.
The small wedding market really lends itself to scaleability because small wedding offerings tend to have a lower price point than larger offerings and because they are usually simpler offerings which lend themselves to being replicated.
There are three keys to creating a scaleable wedding offering; productizing, systemizing and out-sourcing. If you can do all three of these things with your small wedding offering, you are going to create an offering that is scaleable.
Want to know exactly how you can do this in your business? You can get access to our deep dive workshop on this very topic in our Elopement Wedding Pro Community along with many more. Click HERE to learn more.