The Art of Packaging Small Wedding Offers
There is an art to packaging small wedding offers that sell.
Small weddings are different and couples who choose to do small weddings or elope want different things. We want to think of all of our couples as being the same, but I think there is great value in making sure there is a distinction between the offers you provide for your traditional wedding couples and the ones you may have for your small wedding couples. This will not only help to clarify for couples who you serve and what you do, but it will also help you to attract more small wedding couples because you have something created just for them.
So here are three questions to ask yourself when you are creating your packages that will help you to create something that really appeals to your couples;
“How much does my ideal couple want to spend”? You need to have an awareness of what the couples who are in your target market want to spend. Your pricing cannot be developed without an understanding of the market and simply be based on what you want to make, you need to begin with your customers. To find this out you can look to what other similar vendors are doing in your area and what your couples who maybe have not booked you indicated what they wanted to pay or their budget range.
“Why are they eloping or having a small wedding?” It is so important to understand why your couples are eloping to make sure that the package you are creating and pricing is actually serving them where they are at and not where you think they are at. It will help you to separate yourself from the competition because you are customer focused first, not focused on yourself first.
“What are my couples biggest pain points that I can solve? Or what do they think it is?” If you want to sell you need to say the magic words that your couple wants to hear “I can help you with that”. You can only really do that if you know what they need help with and keep in mind what you know it to be and what they think it is might be different! It helps for you to have an awareness of both.
Curious to know more about packaging, pricing and making sure you are profitable? We just finished a workshop on this very topic and in our workshops we deep dive into topics that will help you move the needle in your biz. If you want to get on the list to join our next workshop CLICK HERE or if you prefer a 30 mini-audit of your packages CLICK HERE.